FINANCIAL SECURITY OF ENTREPRENEURSHIP SUBJECTS AS A FACTOR OF ECONOMIC GROWTH

Abstract. The article examines the essence of financial security of business entities as an important factor of their stability and long-term economic growth. It is revealed that financial security ensures the ability of enterprises to counteract the negative effects of internal and external threats, creating conditions for the effective use of financial resources. The main criteria for assessing financial security are analyzed, which include indicators of solvency, financial stability, business activity, profitability and development of business entities. The significance of internal factors is substantiated, including the effectiveness of financial management, cost control, liquidity level and strategic financial planning. Recommendations have been developed to improve financial security, including sales growth, capital structure optimization, investment portfolio diversification, and the introduction of innovative management approaches.

Keywords: financial security, business entities, economic growth, financial sustainability, business risks, financial criteria