INNOVATIVE STRATEGIES OF SUSTAINABLE DEVELOPMENT OF ENTERPRISES IN THE POST-CRISIS ECONOMY: EMPIRIC ANALYSIS OF MANAGEMENT MODELS

INNOVATIVE STRATEGIES OF SUSTAINABLE DEVELOPMENT OF ENTERPRISES IN THE POST-CRISIS ECONOMY:  EMPIRIC ANALYSIS OF MANAGEMENT MODELS

Rostyslav DUBAS, Doctor of Economics, Professor, Head of the Department of Management and Administration

of Higher Education Institution "University "Ukraine"

Andriy Nevalov, Candidate of Economic Sciences,

Associate Professor of the Department of Social Communications

of Taras Shevchenko National University of Kyiv

Dmytro MAYBORODA, Master of Higher Education Institution "University "Ukraine"

Abstract. The article explores the theoretical and practical principles of forming innovative strategies for sustainable development of enterprises in the post-crisis economy. The object of the study is the process of strategic innovation management in the context of ensuring long-term competitiveness and socio-economic sustainability of enterprises. The aim of the work is to determine the features of integrating innovative approaches into the strategic management system aimed at achieving sustainable development goals.

The article reveals the theoretical foundations of the formation of innovative strategies, identifies key factors for their effective implementation in the conditions of post-crisis transformation of the economy, and also substantiates practical recommendations for improving strategic management of enterprises. It is shown that innovative strategies for sustainable development are based on a combination of technological, social, environmental and managerial factors that provide synergy between business profitability and its responsibility to society.

The results of the study indicate that the effectiveness of the implementation of such strategies depends on the stability of the institutional environment, the level of digital maturity of the enterprise, leadership, personnel competence and innovation culture. Practical measures are proposed to strengthen the strategic potential of enterprises: implementation of an innovation management system, development of partner clusters, digitalization of management processes and integration of sustainable development principles into strategic planning.

Key words: innovation strategy, sustainable development, strategic management, innovation potential, post-crisis economy, digitalization, social responsibility, environmental efficiency, organizational culture, competitiveness