MODERN APPROACHES TO FINANCIAL ASSET MANAGEMENT IN THE STOCK MARKET: TOOLS, RISKS AND DEVELOPMENT PROSPECTS
MODERN APPROACHES TO FINANCIAL ASSET MANAGEMENT IN THE STOCK MARKET: TOOLS, RISKS AND DEVELOPMENT PROSPECTS
Kryshtal Halyna, Skyba Hanna, Briukhovetska Iryna
Interregional Academy of Personnel Management
Kardash Anton, Master, Higher Educational Institution "University "Ukraine"
Summary. The article examines modern approaches to financial asset management in the stock market, considering both international and domestic practices. The theoretical foundations of asset management are analyzed, including classical portfolio models, as well as contemporary scientific approaches integrating multifactor assessments and behavioral aspects of investors. Special attention is given to the analysis of asset management instruments, such as stocks, bonds, investment funds, derivatives, alternative, and digital assets, and to the evaluation of their effectiveness in terms of profitability, risk, liquidity, and regulatory constraints.
The study highlights the classification of stock market risks, including market, credit, liquidity, operational, regulatory, behavioral, and technological risks, as well as methods for their mitigation. It is shown that effective risk management requires combining quantitative and qualitative assessment methods, ensuring portfolio stability and overall financial system resilience.
The article explores the features of asset management under the conditions of financial market globalization, digitalization of the economy, and integration of national markets into the global financial space. It is demonstrated that the use of digital technologies, big data analytics, artificial intelligence, and algorithmic trading enhances forecast accuracy, decision-making speed, and automation of portfolio management processes.
The prospects for the development of financial asset management in Ukraine are analyzed, driven by market digitalization, integration into global financial markets, improvement of the regulatory and institutional framework, and the adoption of ESG principles. The combination of modern technologies, global investment instruments, and sustainable development principles enables the formation of adaptive, transparent, and effective investment strategies capable of ensuring long-term asset sustainability, increasing financial inclusion, and engaging the population in the stock market.
The results obtained have practical significance for market professionals, analysts, and researchers, as they allow for the systematization of knowledge on financial asset management, evaluation of the effectiveness of existing instruments, identification of risks, and outlining development prospects for management strategies under conditions of digitalization and global economic instability.
Keywords: financial asset management, stock market, investment strategies, risks, digitalization, portfolio investment