ENTERPRISE FINANCES DURING MARTIAL ARTS IN UKRAINE
ENTERPRISE FINANCES DURING MARTIAL ARTS IN UKRAINE
Olen Nagolyuk,PhD in Law, Associate Professor
Head of the Department of Finance and Accounting
Higher Education Institution "University "Ukraine"
ORCID: https://orcid.org/0000-0002-7610-7379
Vasyurenko Larysa, Candidate of Economic Sciences, Associate Professor,
Head of the Department of the Department of Economics and Law
Kharkiv University of Humanities “People’s Ukrainian Academy”
ORCID ID: 0000-0002-7314-6890
Spivak Sophiya, Candidate of Economic Sciences, Associate Professor,
Head of the Department of Finance and Accounting
Higher Education Institution "University "Ukraine"
ORCID ID: 0000-0001-8339-1876
Yakovyshyn Andriy, Master of Higher Education Institution "University "Ukraine"
Annotation.The article examines the features of the functioning of enterprise finances under martial law in Ukraine. The main problems faced by business entities are identified, in particular, the instability of the financial environment, limited access to credit resources, disruption of logistical connections and a decrease in consumer solvency.
The role of finance in ensuring the effective use of resources, generating profit and maintaining the solvency of a business entity is analyzed. The main areas of financial flow management are identified - planning, analysis, control and regulation. Special attention is paid to the issues of financial stability, liquidity, optimization of costs and sources of financing of the enterprise's activities. The influence of external economic factors on financial results is also outlined and approaches to increasing the efficiency of financial management are proposed.
The areas of adaptation of the financial policy of enterprises are analyzed: optimization of costs, search for alternative sources of financing, implementation of anti-crisis management strategies and digitalization of financial processes.
Martial law in Ukraine has significantly affected the functioning of enterprises, their financial stability and the ability to ensure the continuity of economic activity. In conditions of instability, businesses are forced to adapt financial strategies, look for new sources of financing and implement anti-crisis management.
The financial system during the war is subjected to significant loads. The decline in economic activity, reduction in budget revenues, disruption of logistics and population migration create a significant deficit of financial resources. In such conditions, the state is forced to revise budget policy, redistributing funds in favor of the defense sector, humanitarian aid and critical industries.
Key words: enterprise finances, financial resources, profit, financial stability, financial management.