ADJUSTMENT OF DEVELOPMENT STRATEGIES BASED ON THEIR IMPLEMENTATION RESULTS IN THE CORPORATE SECTOR OF UKRAINE`S ECONOMY
ADJUSTMENT OF DEVELOPMENT STRATEGIES BASED ON THEIR IMPLEMENTATION RESULTS IN THE CORPORATE SECTOR OF UKRAINE'S ECONOMY
Riabokin Taras, IT project manager, “Astarta Kyiv”, https://orcid.org/0009-0005-6526-831X
Sattarov Mammad Gasy`m, Postgraduate student of the Department of Economics, Kyiv National University of Technologies and Design
Khaustova Yevheniia, Doctor of Economic Sciences, Professor, Professor of the Department of Economics, Kiev National University of Technologies and Design, https://orcid.org/0000-0003-1436-6137
Abstract. The contemporary business environment is characterized by unprecedented volatility, intensified global competition, and the pervasive impact of digital transformation. These factors render the static strategic planning models of the past insufficient, creating a critical need for dynamic and adaptive mechanisms for strategic adjustment within corporations, particularly in emerging economies like Ukraine. The ability to systematically correct development strategies based on implementation results has become a pivotal factor for ensuring sustainable competitiveness and long-term viability. This research addresses the identified gap between the theoretical recognition of strategic adaptation necessity and the practical implementation of effective correction mechanisms in the corporate management practices of Ukrainian companies.
The primary objective of this study is to develop a comprehensive theoretical and methodological framework for adjusting corporate development strategies based on the results of their implementation. This involves constructing a conceptual model of the strategic adjustment process, designing a hybrid organizational structure to support it, and formulating a system for evaluating its effectiveness. The research aims to integrate modern digital tools and project management approaches into the strategic adaptation cycle, creating a holistic system tailored to the specific challenges and opportunities of the Ukrainian corporate sector.
The methodological foundation of this research is based on a systematic analysis of recent scientific publications, strategic management theories, and case studies of Ukrainian corporations. The study employs comparative analysis to evaluate existing strategic adjustment models, synthesis to develop a novel conceptual framework, and logical modelling to design the proposed hybrid organizational structure. The research process involved a critical review of over 15 relevant scientific sources published between 2023-2025, focusing on strategic management, digitalization, corporate governance, and project management. The development of the performance measurement system utilized expert evaluation methods and KPI normalization techniques to ensure practical applicability.
The study yielded several significant outcomes. Firstly, a four-stage conceptual model of the strategic adjustment process was developed, integrating monitoring-analytical, evaluation, correction, and implementation components into a cohesive cyclical framework. Secondly, a hybrid organizational structure was designed, effectively combining functional, project, and matrix elements to facilitate agile strategic adaptation. This structure incorporates strategic committees, digital competence centers, cross-functional working groups, and project offices. Thirdly, a comprehensive system for evaluating adjustment effectiveness was formulated, comprising financial, operational, and innovation metrics. The research demonstrated that the integration of digital tools, particularly AI analytics and business intelligence platforms, can reduce strategic response time by 40-50% and improve forecasting accuracy by 25-35%. The proposed models showed potential to increase resource allocation efficiency by 30-40% through optimized strategic correction processes.
The findings of this research open several promising directions for future scientific inquiry. Subsequent studies should focus on developing industry-specific adaptations of the proposed framework for key sectors of the Ukrainian economy, such as agriculture, IT, and manufacturing. Another important perspective involves creating specialized algorithms for artificial intelligence systems to predict the consequences of strategic adjustments under various macroeconomic scenarios. Further research is needed to explore the integration of sustainability principles and ESG criteria into the strategic correction process. Longitudinal studies assessing the long-term impact of the implemented models on corporate financial performance and market positioning would provide valuable validation of the proposed approaches. Additionally, adapting the framework for small and medium-sized enterprises represents a significant direction for expanding the practical applicability of the research outcomes.
Keywords: corporate development strategy, project approach, digitalization of corporate management processes, impact of artificial intelligence systems on corporate decision-making.